VietGate Communications
PR Agency
Hanoi, Viet Nam
Summer 2025
during my summer in 2025 at VietGate Communications, I worked across public relations, social media, localization, and client research.
Â
there, I had the chance to work on clients' projects, including those from Meta Vietnam, Mastercard Vietnam, and Suntory PepsiCo.Â
​
from localizing global press releases into Vietnamese versions to researching industry trends, this experience offers me an exclusive first look into the agency life I aspire to follow, one that is fast-paced, ever-changing, creative, and concise.
​
the wide scope of work at a PR agency surprises but excites me at the same time. although it was definitely not the first time I rushed with deadlines, the adrenaline of rushing to produce a deliverable to a real client is vastly different, and I'm so grateful I've had the opportunity to experience it!
(04)
industry, media & consumer research
research
areas I worked on
public relations
press releases, media relations, & earned coverage
(01)
social media
copywriting, content adaptation & social platform content
(02)
localization
adapting global communications content for Vietnamese audiences
(03)
01
Mastercard Vietnam
#press releases
#gen Alpha
#localization
#financial literacy
At VietGate Communications, I joined the account team supporting Mastercard Vietnam and contributed to its ongoing media and PR communications.
Â
One project I worked on with Mastercard Vietnam explored Gen Alpha's evolving relationship with money, including the growing pattern of young people learning to save, spend, and invest at an early age.
Â
For this project, I localized Mastercard's global press release into a Vietnamese version for Vietnamese audiences. The localized version was then distributed to different media outlets and secured coverage across multiple Vietnamese publications.
and here are where the story landed:
02
Meta Vietnam
#public relations
#social media
#localization
#earned coverage
At VietGate Communications, I also joined the account team supporting Meta Vietnam, where I worked across PR, localization, press coverage, and social media.Â
​
My work included localizing Meta's global releases into Vietnamese versions, crafting content for Meta's local social channels, and tracking Meta's coverage across Vietnam's major press publications.
​
I mainly worked on content featuring Facebook, Instagram, WhatsApp, and Meta AIÂ
-
PR and Localization:
Part of my work involved localizing Meta's global communications to Vietnamese versions for the local market, adapting the Vietnamese language and context while keeping the original messaging and information accurately portrayed.
​
Below are some of my works in this area:
Meta's global press release about Cannes Lions 2025
Cannes Lions 2025 - Generative AI for Advertisers and Agencies
My Vietnam-localized Meta's press release about Cannes Lions 2025
Localized version on Ha Noi Moi (New Hanoi) News
WhatsApp - 6 Important Security & Privacy Text Features
Localized version on VNReview Social
Localized version on The Gioi So (Digital World) Forum
-
Social Media:
I supported Meta Vietnam’s social media content in different ways across multiple projects, from writing Vietnamese captions to localizing visual assets and adapting global content for local audiences.
Examples of the social posts I worked on:
03
Research & Media Monitoring
Beyond client-facing communications, I also supported VietGate's research and media monitoring work by synthesizing and organizing qualitative data to help account teams stay informed about media coverage and industry news. Â
01/ Industry Research (FMCG)
02 / Media Monitoring (Meta VN)
Conducted research on Vietnam's FMCG (Fast-Moving Consumer Goods) industry, synthesizing the market's information, news, and key developments to support PepsiCo Vietnam's research needs
I monitored Meta Vietnam's coverage across Vietnam's different tiers of press and publications, identifying stories and reporting coverage patterns to the internal team that is responsible for tracking media.
#qualitative research
#localization
#industry analysis
#info synthesis
#public relations
#localization
#social media
#earned coverage
Materials from these projects will not be disclosed due to client privacy and agency confidentiality.